Founding beta · Built in Lawrence, Kansas
For landscape designers taking on new work
Your website already has the visitors. Fern turns them into briefed leads.
Fern is an AI design concierge that lives on your site. A homeowner shares a photo of their yard, sees it reimagined in the style they choose, and asks for a full design book — and you get their address, photo, goals, style, budget, and must-have features, confirmed inside your service area.
See it working
Try it the way your visitors would.
We built Boxcar Landscaping — a complete but fictional design-build firm — so you can use Fern in context instead of watching a recorded demo. It's our own sandbox, not a client's site, and we'd rather say that plainly than let you assume otherwise.
Both placements are live on it: the leaf button in the corner of every page, and the "Visualize your yard" button in the header. Upload any photo — a yard, a client's project, something off the internet — and take it all the way to the design book.
Open the Boxcar demoOpens in a new tab. No signup, nothing to install.
Hi! I'm Fern, your design concierge 🌿
The math
From about $167 a lead to about $78.
At 600 monthly visitors and $1,500 in ad spend, Fern adds about 13 verified leads a month for $207 all in — roughly $16 of Fern cost per lead. Blended against the ad budget you're already committed to, your cost per lead falls about 53%.
Modeled estimate
Today
$167
cost per lead
With Fern
$78
blended cost per lead
Added leads
+13
per month, verified
Lower
53%
cost per lead
These are modeled projections, not measured results — Fern is in founding beta and we don't have enough live data to publish real averages yet. See the assumptions, or run your own numbers on the calculator.
Founding beta terms
Thirty days free, a $50 credit, and no automatic charge.
Your first 30 days are free
The whole flow, live on your site, at no cost. Long enough to see real homeowners use it.
Then a $50 usage credit
Applied on top, covering your early qualified chats and delivered leads.
Nothing charges automatically
When the credit runs out we talk first. You decide whether to keep going — there's no card quietly waiting to be billed.
After that
$100/month hosting, $1 per qualified chat — charged only once a visitor clears your service area and uploads a photo — and $5 per verified lead, charged only when the design book is requested and actually delivered.
We install it with you and test the whole flow on your live site before you tell anyone.
Is this you?
We're taking on a small number of firms, and we'd rather be honest about the fit.
Fern earns its keep if
- You get real traffic to your site — paid, organic, or referral — and most of it leaves without contacting you.
- You serve a defined geographic area and waste time on enquiries outside it.
- Your design work is good and your website undersells it.
- You'd rather walk into a consultation already knowing the space, the style, and the budget.
It probably isn't a fit if
- Your website gets very little traffic — Fern converts visitors, it doesn't attract them.
- You're booked out and turning work away already.
- You work mainly on commercial contracts or through builders rather than homeowners.
- You want a finished construction plan generated automatically. Fern makes concepts that start conversations; the design work stays yours.
Apply for the founding beta.
Leave your email and we'll get back to you with next steps. If it's not a fit, we'll say so — we're looking for a handful of firms who'll tell us the truth about what's working.
Or reply to the email that brought you here — it reaches a person, not a queue.