Meet Fern. She turns the visitors you already pay for into
booked clients.
Fern is Curbsight's AI design
concierge. She lives on your website, reimagines a visitor's yard in seconds, hands them
a design book they actually want, and turns them into a briefed, in-area lead — cutting
your cost per lead from about
$167 to about
$78.
Want to see your yard like this? Share a photo and I'll reimagine it — free.
Your studio's AI design concierge
Fern does the thing your website can't: she starts the conversation.
Fern is a guided AI concierge that greets every visitor, gives them a genuinely useful,
personalized design experience, and invites them to become a lead once they're already
delighted. She works under your brand, on the site you already have — a tireless first
point of contact who never sleeps and never lets a warm visitor slip away.
A product of Curbsight.
The way you're buying leads is broken
You paid for all 100 clicks.
97 of them walked away.
Paid search sends landscape designers a stream of clicks at
$3–$6 each — and you pay for every single
one, whether they convert or not. Then your website asks a homeowner who just wanted to
look to fill out a cold contact form. Almost nobody does. Industry-wide, it takes
~33 paid clicks to produce one lead.
That's ~$200 for a single name — and 97
visitors you already paid for who leave with nothing, and give you nothing. No project.
No style. No budget. Just a bounced click and a receipt.
100 paid clicks · 3 leads
$3–$6
what you pay per paid click
~33 clicks
to get one lead to raise their hand
$200
your cost per paid-search lead
97 in 100
visitors you paid for who leave empty-handed
Industry benchmarkPublished paid-search averages — your own numbers will vary.
The problem isn't your traffic. You're already buying plenty. The problem is that almost
none of it converts — because you're asking for commitment before giving anyone a reason
to care. That's the gap Fern closes.
Plug the leak, don't buy a bigger bucket
Same traffic. Same budget. Far more leads.
Fern isn't another ad channel to fund. She's how you finally convert the visitors
you're already paying to bring in.
Every click you buy is money spent whether that person converts or not. Today, 97 of
every 100 land on your site, poke around, and vanish — and you footed the bill for all
of them. Fern doesn't ask you to spend more at the top of the funnel. She catches far
more of what's currently falling out the bottom.
Roughly 1 in 3 of the conversations Fern starts
ends in a verified lead — so the exact same ad budget starts producing about
2.4x the leads. You're not buying a bigger
bucket. You're finally patching the one you already own.
It's not a new expense. It's a recovery of the spend you're already making.
2x
the leads, same budget
How Fern works
Give first. Ask second. Watch conversion climb.
Fern gives homeowners something genuinely useful in under two minutes — then invites them to become a lead once they're hooked. Scroll to play the exact flow your visitors will feel.
Scroll to play
The concierge flow
01/06
She confirms they're in your area
A quick address check keeps every lead inside your service zone. No paying for out-of-area leads.
Fire pitNative bedsPaver patioWater featureLighting
Designing it around your space now…
AfterBefore
Here's your backyard, reimagined in a prairie-native style. 🌿
I've built your full Design Vision Book around this — renderings, a site plan, and a 12-plant palette.
Your Design Vision Book
Real-estate render & site plan
3 feature detail views
12-plant palette
Where should Fern send the full book?
jordan@…
Sent! ✅ And just like that…
New lead for your studio
In-area · Verified
Address
1420 Oak St, Lawrence KS
Space
Goals
Entertain · Kids & pets
Style
Prairie / Native
Budget
~$25,000
Features
Fire pit · Native beds · Paver patio
Contact
Verified email
Built around their yard
The hook that changes everything
The Design Vision Book is why they say yes.
A rendering is nice. A personalized design book is irresistible. That's the
difference between a visitor who bounces and one who happily hands over their number.
Every book Fern builds is generated around the visitor's own space and includes:
A professional "real estate" photography shot of the finished design
A rendered site plan of the layout
Three detailed feature renderings of the elements they care about most
A plant palette of up to 12 species featured in the design
A cohesive, print-ready presentation across 5–6 pages
Homeowners don't get a sales pitch. They get a vision of their backyard they can't stop
looking at — with your name on it.
It's a concept, not a construction plan — and Fern says so.
The book presents an inspiring idea of what the space could become, in the style and budget
the homeowner chose. Grading, drainage, plant selection for their soil and light, permits,
buildability — that's your expertise, and Fern doesn't pretend otherwise. Homeowners arrive
excited about a direction, not holding a plan they expect you to execute as drawn.
People commit to people who give them something first.
A cold contact form converts roughly 1 paid click in 33.
Roughly 1 in 3 of the conversations Fern
starts becomes a verified lead — because by the time she asks for contact info, the visitor
has already seen their dream yard and been promised a design book they genuinely want.
You're not buying more traffic. You're finally converting the traffic you already have.
Industry benchmarkform conversionModeled estimateFern conversion — see the assumptions
Cold contact form
"Fill out this form and we'll call you."
Asks before it gives
~1 in 33 paid clicks convert
A name and an email
Fern, the design concierge
"Here's your yard, reimagined — want the full design book?"
Gives before it asks
~1 in 3 chats become leads
A briefed, in-area, motivated lead
The rare win-win
Better for your business — because it's better for your future clients.
Most lead-gen tools win by wearing the visitor down: more pop-ups, more friction, more dark
patterns. Someone has to lose for the tool to work. Fern is built the other way — one
conversation, two people, and a different payoff for each of them.
The homeowner gets a design. You get a lead. They leave your site feeling
helped, not harvested — and that goodwill
is exactly why they convert, and why the relationship starts warm instead of adversarial.
For the homeowner
They came to look. They leave with a design.
A photorealistic rendering of their own yard — not a gallery of someone else's — in the style they picked, in about two minutes.
A full Design Vision Book built around their space, their budget, and the features they asked for.
Free, with no form to fill out before they see anything, and no sales pitch attached.
An immediate, personalized design experience — the thing they actually came for.
For you, the designer
Anonymous traffic becomes named, briefed leads.
Visitors you were already paying for stop leaving as strangers — the same traffic, identified.
Every lead arrives with an address, a photo of the space, goals, style, budget range, and must-have features.
Confirmed inside your service area before you ever hear about them, so there's nothing to disqualify later.
More of the traffic you already buy, converted into leads you can actually work.
The same two minutes produce both. That's the whole point — you're not trading the
homeowner's experience for your lead, you're getting the lead because of it.
When you give a visitor real value up front, becoming your lead doesn't feel like a cost to
them — it feels like a gift. Do right by the homeowner, and the lead takes care of itself.
The numbers that matter
From about $167 a lead
to about $78.
Same website. Same visitors you're already paying for. A radically better result.
Traditional PPC funnel
With Fern
What it takes to get one lead
~33 paid clicks
~3 chats with Fern
What each interaction costs
$3–$6 / click
$1 / qualified chat
Cost to capture the lead
(built into ad spend)
$5 / delivered lead
Effective cost per lead
$167
$78
What you know about the lead
Name + email
Address, photo, goals, style, budget, features
How warm the lead is
Cold
Already saw their dream yard
You're already paying to fill the top of your funnel — and most of that traffic leaks right
back out. Fern starts a conversation with about
7 in 100 of that same traffic
and turns roughly 1 in 3 of those chats into
a verified lead, so the ad budget you already spend produces about
2.4x the leads.
Her own cost stays small: a flat
$100/month for
hosting, then just $1 per qualified chat and
$5 per verified lead —
about $16
of Fern cost per lead at typical traffic. Blend that with the ad spend you're already
committed to, and your cost per lead drops from about
$167 to about
$78 — and because hosting
is flat, it keeps dropping as your traffic grows.
53%
Modeled estimate
Up to 53% lower cost per lead — with no increase in ad spend
Run your own numbers
What would Fern save you?
$1,500
600
1.5%
Across all your traffic, organic included — most landscape sites sit between
1–4%.
Paid search alone converts far worse.
With Fern, each month
42 chats with Fern
typically 7% of your visitors · $1 each
$42
13 design books to verified leads
typically 31% of chats · $5 each
$65
Hosting
flat monthly fee
$100
Total Fern cost
$207
Today
Leads per month
9
Cost per lead
$166.67
With Fern
Additional leads per month
13
Fern cost per lead
$15.92
Blended cost per lead
$77.59
across all 22 leads
Your cost-per-lead savings
53%
Every lead also arrives briefed — address, photo, goals, style, and budget included.
Fern is in founding beta. We're validating with a limited group of landscape firms, which means
we don't yet have enough live data to publish real averages — so the projections above are
modeled, not measured. We'd rather show you the model than quote you a number we can't back up.
Modeled estimate
We assume 7% of your visitors start a
chat with Fern, and 31% of those chats end
in a verified lead. Every cost-per-lead and savings figure follows from those two rates
applied to the traffic numbers you set. Change the sliders and everything recalculates.
Industry benchmark
The paid-search comparison — $3–$6
per click and roughly 33 clicks per lead — comes
from published industry figures, not from our own data.
No badge — actual pricing
$100/month hosting,
$1 per qualified chat, and
$5 per verified lead
are not estimates. That's what you'll be charged.
Better leads, not just cheaper ones
Every lead arrives already briefed — and in your service area.
A form gives you a name. Fern gives you a project. Before your first call, you already know:
Walk into every consultation knowing where they are, what they want, and what they'll spend.
Close faster. Waste no time on tire-kickers or out-of-area dreamers.
What counts as a Fern lead
Two things have to happen, and both of them:
1They give usable contact information — a real email or phone number, verified before anything is sent.
2They ask for their Design Vision Book and receive it — the personalized PDF actually reaches them.
One without the other isn't a lead, and isn't billed. A bad email address, or a book that
never lands, costs you nothing.
In your service area
Confirmed by address, up front
A photo of their space
The actual yard they want transformed
Their goals
What the yard needs to do for them
Their design style
The look they're already drawn to
Their budget range
Set honestly, before you invest a minute
Their must-have features
Fire pit, water feature, native beds…
yourstudio.com
Your Studio
Hi, I'm Fern — want to see your yard reimagined?
Yours, end to end
Your website. Your brand. Fern out front.
Fern drops into the site you already have — no rebuild, no developers, no new ad platform to
learn. The chat, the renderings, and the Design Vision Book all carry your name. To
the homeowner, it feels like your firm is the most innovative designer in town.
(Because now you are.)
One line of code, and you choose where Fern shows up.
An embedded chat widget
A small leaf button rests in the corner of every page, in your brand colors. Visitors open it whenever they're ready — no interruption, no pop-up.
A button on your homepage
Point any call-to-action — a hero button, a nav link, a line in your footer — at your own branded Fern page. Nothing to install at all.
Or both
Most firms run both: the button converts visitors who arrived ready, and the widget catches everyone still browsing.
The widget is one line, pasted once — just before the
closing </body>
tag, the same place your analytics snippet already lives. It loads after your page, so it
can't slow your site down.
And you don't have to do it alone. We'll add the snippet
with you, match Fern's colors to your brand, and test the whole flow on your live site —
right through to a delivered Design Vision Book — before you tell a single homeowner about it.
Simple, performance-based pricing
You only pay when Fern works.
Qualified Chat
$1/ qualified chat
Charged once a visitor clears your service area and uploads a photo of their space —
never for browsers, bots, or anyone outside your map. That dollar covers the whole
conversation: their first rendering, one revision if they want a tweak, and Fern's offer of
the full Design Vision Book at the end.
The outcome
Qualified Lead
$5/ verified, delivered lead
A homeowner verifies their contact info and downloads their full Design Vision Book. You get
the lead — address, photo, goals, style, budget, and features included.
Hosting$100/ month, flat
Keeps Fern live on your site — the chat, the address check, and your branding, always on.
Everything else is pay-per-outcome.
Founding beta
Your first 30 days are free, and we add a
$50 usage credit to cover your early designs
and leads. When the credit runs out,
nothing charges automatically — we talk first
and you decide whether to keep going.
One flat hosting fee — beyond that, no paying for empty clicks. Just qualified chats and verified leads.
Curbsight is building the AI layer for landscape design.
Landscape design is a craft built on vision, relationships, and hard-won expertise — and it's
been badly underserved by software. Curbsight exists to change that: to put the leverage of AI
into the hands of the designers doing the work, so they can win more of the right clients and
spend more time designing.
Fern is the first product from Curbsight.
She tackles the most expensive, most broken part of the business — turning marketing spend
into real clients. And she won't be the last thing we build.
One company, bringing modern AI to an industry that's earned better tools.
Fern is the first of them. There's a lot more coming.
Follow what Curbsight is building →
Questions designers ask
Everything you'd want to know first.
What's the difference between Curbsight and Fern?
Curbsight is the company building AI tools for landscape design. Fern is our first product — the AI design concierge that converts your website traffic into qualified leads.
Do I need to change my website or hire a developer?
No. Fern adds to your existing site. If you can add a widget, you can add Fern.
Do I need to spend more on ads?
No. Fern works with the traffic you already pay for — she just converts far more of it. Same budget, more leads.
How does the address check work?
Fern confirms the visitor's address is inside your service area before going further, so the leads you pay for are always ones you can actually serve.
Will the renderings look like my style of work?
Yes. Visitors choose a design style, and renderings are generated to match — presented under your brand.
How is a Fern lead different from a form fill?
A form fill is a name. A Fern lead comes with an address, a photo of the space, stated goals, style, budget range, and desired features — so your first conversation starts miles ahead.
How do you keep the leads real?
Every lead verifies their email or phone number before Fern generates and delivers their Design Vision Book. You only pay for verified, delivered leads.
What exactly counts as a lead I'm charged for?
Both of these have to happen: the homeowner gives usable contact information that we verify, and they request their Design Vision Book and actually receive it. If only one happens — a bad email, or a book that never lands — it isn't a lead and you aren't billed for it.
What does it cost?
A flat $100/month for hosting, then $1 per qualified chat and $5 per verified lead delivered. A chat only becomes billable once the visitor clears your service area and uploads a photo — so you never pay for browsers or out-of-area traffic.
What does the $1 chat include?
A visitor's first rendering plus one revision if they want something changed, and then Fern offers them the full Design Vision Book. It's one dollar for that whole conversation, not one dollar per image — and it's a guided flow with a clear end, not an open-ended image generator.
What do I pay during the beta?
Nothing for the first 30 days, and we add a $50 usage credit on top to cover your early designs and leads. When the credit is used up, nothing charges automatically — we talk first and you decide whether to continue.
Will I get a warning before the credit runs out?
Yes. We're running the beta with a small enough group that you'll hear from a person, not a billing robot. We'll tell you when your $50 credit is getting low and again when it's gone, and nothing gets charged until you've said yes to continuing.
Where do I put Fern on my site?
Wherever suits you. Most firms use the embedded widget — a small leaf button in the corner of every page — or point a homepage button at their own branded Fern page, or both. The widget is one line of code, and we'll add it with you and test the whole flow on your live site before you announce it.
Are the AI designs actual construction plans?
No, and we're careful to say so to homeowners too. Fern produces a design concept — a photorealistic idea of what the space could become, in the style they chose and within the budget they gave. It's meant to start the conversation, not replace your expertise. Grading, drainage, plant selection for their soil and light, permits, and everything else that makes a design buildable is your work. Homeowners arrive inspired, not holding a plan they expect you to execute.
What happens to the homeowner's photo and information?
The photo and their answers are used to generate their design and to build the lead we hand you, and nothing else. We don't sell personal information, and we don't share leads with other landscape firms — including your competitors. Image generation runs through Google's Gemini API, so photos are processed by that service to produce the rendering. Full detail is in our privacy notice.
Who owns the leads?
You do. They're your leads, generated from your website traffic, under your brand. We don't resell them, share them between accounts, or market to them ourselves.
How fast can I be live?
Most designers are up and running the same week they sign up.
Get started
You're already paying for the visitors.
Let Fern turn them into clients.
See Fern on a site like yours, and watch a visitor you already paid for turn into a warm
lead in under two minutes.
